VIToppa is a music lifestyle brand dedicated to reviving the beauty and timeless charm of physical media. In a world of endless streaming, we believe music is more than just a fleeting moment - it’s an experience to be cherished, held, and deeply connected to, just like it used to be.

Our products are designed to inspire intentional listening. It’s about slowing down, creating space for quality time, and turning every listen into a tangible, immersive experience.

For those who grew up with CDs and never really stopped loving them.

For those who've started building their collection again.

For those who feel like playlists just don't hit the same.

And for anyone who wants music to feel more present, more real again.

This is for you.